Must have the ability to think and conceive with persistence to come up with copy that inspires purchasing decisions. Communication and cooperation skills to share opinions with team staff are also required.

The copywriter's job is to create statements (copy) that will interest consumers in a product and make them want to buy it. Although it is often thought of as a one-person job at a desk, advertising requires collaboration to convey the appeal of a product from various angles and is usually done as part of a team. The copywriter, as a member of that team, is in charge of using words to express and explain the product. When a client requests a job, the copywriter is briefed on the product together with the creative director (CD), who is responsible for all aspects of advertising, and the art director (AD), who is in charge of production and artwork. While each staff member is brainstorming about how to introduce the product, the copywriter comes up with catchphrases that express the appeal of the product in short, memorable phrases. Sometimes dozens or even hundreds of pieces of copy have to be submitted until a copy that satisfies the client is completed.

There are no qualifications required to become a copywriter. It is common to work for an advertising agency or advertising production company that specializes in advertising, learn about advertising production, and then become a copywriter as part of your in-house duties. In some cases, a person may be hired by a company that has an in-house advertising department as a career-track employee, and then begin working in advertising. Many people become independent after gaining experience at a company. First, try to get a job at such a company. Most major advertising agencies and advertising production companies require a university degree or higher, but smaller agencies and production companies will hire graduates of advertising and mass media-related technical schools.

For copywriters, the real pleasure is to win the hearts of consumers with just one word, one short sentence. However, the actual work of a copywriter is not limited to thinking of catchphrases. They are also required to write a variety of sentences surrounding the advertised product. They write proposals to be submitted to clients, and sometimes they explain their plans to clients at presentations. It is also a job to write the text for product packaging, pamphlets, and catalogs. They also write company brochures and other materials to familiarize consumers with the client's products. Copywriters do not just sit at their desks and think about text; they are involved in a wide range of advertising activities by making full use of "words.

The advertising industry is expanding its activities from TV and magazine-based media to new media such as Internet advertising. Copywriters who can respond to such new fields will continue to be in demand. In addition, the work of copywriters is no longer limited to creating advertisements. Some copywriters who started out in advertising are now writing lyrics for songs, scripts for movies and TV dramas, novels, picture books, and other works based on the personal connections they have developed through their work. Others have expanded their activities into the business world, proposing communication strategies to revitalize companies or writing about management philosophies. There is a great potential for the writer to use his or her writing skills and talents to make great strides in a variety of genres.

Average annual salary is 5.24-7.8 million yen. Basically, it depends on your ability. If you are able to participate in large projects, your income will increase.

At major advertising agencies, for example, there are two days off a week. However, meetings and conferences with clients are held on weekdays, so even on weekends, many workers must keep their brains fully occupied in order to prepare materials and think of ideas for these meetings.

Advertising agencies, advertising production companies, etc.

It's a chart that shows at a glance the main routes to a job as a copywriter!