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Shinya Okui, Trainer, QB House Logis Cut School

Shinya Okui, Trainer, QB House Logis Cut School

Hair stylists who cut and condition hair beautifully, that's cool, isn't it?

QB House is a group of professionals who style customers with their 10-minute cutting technique! This time, we talked to Mr. Shinya Okui, who is training these amazing stylists!

What kind of company is QB House?

Through the business of cutting hair, we are a company that helps customers feel comfortable and smile.

It all started in 1996. The first haircut was in 1996, when a customer asked, "Haircuts are expensive and time-consuming. Can't we do it more easily? ......", we started this business with the aim of creating a new type of beauty salon.

Look for QB House stores in train stations and shopping centers! (Image courtesy of QB House)

The most important feature is that we only offer haircuts. We do not shampoo or wax hair! That is why we are able to provide services to customers in as little as 10 minutes.

QB House has more than 700 stores in Japan and abroad, and there are stores not only in Japan but also in Singapore, Hong Kong, Taiwan, and the United States! The number of stylists belonging to the company also exceeds 3,000.

What kind of work do you do, Mr. Okui?

I am a "trainer" who trains and supports the stylists working at QB House. It requires a high level of technical skill.

QB House has a training facility called Logis Cut School. There, we teach QB House's unique cutting techniques required for 10-minute cuts, how to serve customers, and how to counsel customers.

The technique also adjusts the volume and length of the bangs by cutting them at the same time!
Scissors of Mr. Okui's work tools that have been used for a long time

Although the name "school" is in the name, the difference from the school that everyone goes to is that students (trainees) do not pay tuition, but are paid to learn. It may be more rigorous than a school because it is necessary to learn well as a job.

How did you become a trainer at QB House?

I wanted to become a hairdresser because the first hairdresser who cut my hair when I was in junior high school was really cool. I thought I would be popular if I became a hairdresser (laughs).

At first, I was working at a general beauty salon, but one day I became interested in "QB House," which offered a single 10-minute cut.

In order to make a cut in 10 minutes, it is essential to face the customer as well as to concentrate.

Since the prices were cheap and the cutting time was short, I took it a little lightly at first, thinking that they were selling their skills cheaply. But when I actually went there as a customer, I was overwhelmed by the skill of the stylists.

At the time, it was taking me 30 to 40 minutes to do a haircut, so I wondered how on earth I could do it, and decided to train myself.

At first, I did not know how to do it well or how to solve the problem, and I sometimes mulled it over alone. But then, the senior trainer who taught me was very kind and supported me. I was inspired by her kindness and support, so I became a trainer.

What do you value in your work?

We value the desire to "make the other person happy.

The seniors at QB House who are around me are all very cool. They look me in the eye, talk to me, teach me, and get angry with me.

It is cool to be able to think from the same perspective as the other person and put yourself in their shoes, without imposing your "normal" from above.

Being a hair stylist is a job that makes customers shine. What is "normal" for me is not the same as the "normal" that everyone else feels. That is why I learned that it is important to draw out their values and empathize with them.

The same is true of a trainer's work; unless you stand on the other person's value system, you will not be able to see what the person is struggling with and what the issues are.

So, just as I have been taught, I think from the other person's point of view, put myself in their shoes, and face the challenges together. I work with the hope that I can pass on what I have learned to my juniors.

When do you feel happy or rewarded in your work?

I am happy when I see the trainees I taught actually standing in the store and cutting customers' hair, and seeing them make customers happy.

Even if I can't actually be there, I can sometimes tell from the look on their faces and their gait when they return to the training facility that it went well.

A class where students cut sports hair with clippers. The cutting mannequin is made of human hair (image courtesy of QB House).

What are some of the hardest times in your work?

It is when I am unable to solve a trainee's question or problem. I feel this especially during the technical examinations. When trainees are unable to pass the exam, I sometimes feel frustrated by my inexperience and lack of study.

In such cases, I solve the problem by referring to other trainers' teaching methods and discussing with them how to communicate. I try to communicate proactively with the trainees because the objective is to solve their problems and support their growth as a team, rather than whether I communicate well or not.

Cutting techniques that are difficult to convey through the senses are explained in an easy-to-understand manner by drawing pictures (image courtesy of QB House).

The best thing about QB House is that trainers and trainees can help and learn from each other. We are not rivals, but friends.

I believe that having 3,000 stylists is a great advantage because it means that we can accumulate that much know-how and learn from each other.

Do you have any goals for the future?

Our goal is to increase the number of stylists who can share the "thoughts" that are important to us working at QB House.

There are many stylists at QB House who have not gone through the Logis Cut School, and there are not that many stylists who have received our training.

I would like to expand a warm environment where we can grow together as a team for a long time, not only in terms of technical skills and sales.

To this end, we would like to train not only stylists but also trainers.

How to become a hair stylist at QB House?

A message of support for everyone interested in becoming a hair stylist or trainer.

A hair stylist is in the business of bringing smiles to customers' faces by solving their hair problems and making them look beautiful. Therefore, people who find pleasure in making others happy and having them say "thank you" are probably suited for this job.

If you have a passion for making people happy, I think you can have fun in any job, whether you are a hairdresser or a trainer.

I encourage everyone to visit your local QB House and experience the amazing cutting techniques that can make customers smile in 10 minutes, as well as the lean facilities!

A single pair of scissors is all it takes! What is the amazing technology of the "10-minute cut"?

Interview and text by Kaoru Takasaki (A School) Editing by Saori Ishibashi Photography by Kensuke Suzuki

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